Facebook Marketing Tips and Tricks

Facebook is used and loved by more people every where. Use it to build your business reputation and help build your business too! To refresh what we have covered, your new visitor should have the motivation to click like on your Facebook landing page. This is covered in my last article Facebook Pages and Three Ways to Make Yours Produce. Now that hopefully they have clicked like, they will be able to watch the great video you have posted on the default landing page. Utilize the landing page to build your email list. Give people one option on this page to opt in at your email list. Your offer has to be motivating and enticing, something of value that would interest anyone that is viewing your page. The welcome page and your branded image should tell the visitor exactly what the page is about and what they should expect by exploring.

Here is a whole video series from the basics of building a Facebook profile, to building a Facebook page and promoting it....

Utilizing the Pictures at the Top of your Facebook Page.

These pictures at the top of your Facebook page allow you to post a attractive picture. There is much more to this. As you post these pictures, pictures of products, pictures of your personnel ect. you can also add a description with a live link. These pictures also become mini ads if you will that your fans will see posted in their news feeds. You can also utilize these pictures to create interaction, pose a question and anything that will initiate a interaction between you and your Facebook fans. When you use Facebook as your page and post a picture it will appear at the top of your wall and all other tabs. Many people are using this as a billboard or having their slogan here, that is great but this is missing the power of these live mini ads. These pictures show up at the top of every tab in your Facebook page. People will be clicking on these pictures, it is what people do on Facebook. Use them wisely!

Your Facebook Promoted "Likes"

When you use Facebook as your page, see video???,  you can search and look for pages that will be interested in your niche. You can also use these featured likes to build a network of Pages that keep your traffic to Facebook pages that are yours or your teams. Now again these featured "likes" show up on every tab of your Facebook page. There are many ways to use these. You can choose which pages that you have liked as your page by editing your profile.

Use the marketing tab in your edit your page portion of your page to send a update to all people that "like" your page... video??

Use Facebook to build your email list, this is what many guru's and high power marketers are doing right now as we speak. The most effective way to get "likes" and converting these likes to real people on your list is to create great engaging content and ads.

If this is all new to you I have a series of videos to help you get started  Face Book 101 Basics Start a profile

For the more advanced Facebook users is Three Tested Ways to Make Facebook Work For You