These mini websites will add to your brand, provide a extra traffic source and start to establish you as an authority if done correctly.
How do I know? I have been active on this content based community since October 2008. I have viewed and rated over three hundred lenses and continually try to improve my own lenses. I strive to have lenses of the highest quality and value to any and all that happen to read them. I have won many Squidoo trophys, blessings and likes. Now for Squidoo this is not a long time or high activity, as there are many veterans that have statistics that really surpass mine. I have been around enough to give you solid advice and direction an how to build, maintain and promote lenses on Squidoo.
With that said, lets talk about what not to do on Squidoo. Here are the worst offenders.
Carefully choose your title, url and description. The URL or internet address can not be changed after you have created your lens so choose wisely. The title and description can be edited at anytime. Make sure that the URL, title and description accurately represent what subject matter you will be covering. The URL Title and description will be what people first see in Squidoo directories and in search engines. Do not mislead them but accurately represent the information that you will be sharing about on your lens.
Do not be satisfied with poor quality content. Building a great Squidoo lens is a process. Make sure that each portion or module that you add is good quality information related to your title and description. It is all about value, the more and higher quality information you have the more traffic, likes and good rankings you will achieve.
Do not use purely promotional content, give great information, pictures, videos. If your lens is purely promotional it can be flagged as spam and be locked. Provide value before you sell. Many Squidoo lenses are promoting things, it is accepted if you have given good quality information on the subject. Lenses filled with links and little content are thought to be just spam. Think like your readers and write what they would want to hear.
Remember people hate to be sold but love to buy.
Do not have a blank or barren lens master page. There is a section that you will be completing that talks about the author or "lens master", make your Squidoo bio complete with a great picture. My advice is not a logo, or inanimate object but a picture of you. people like to do business with those they know like and trust. Start building that trust on Squidoo with your Squidoo lens master bio. Make sure and add your blog links, your Twitter profile, Facebook profile link and allow people to explore who you are. Remember this is a community and to be part of it you must share about who you are, what you stand for and what you like to do.
Do not use poor spelling and grammar. Now right about here is where U wuill find whut it lookss too someeone else reeding a lens with poor spelling and or grammar. Time to click out if we can not even have proper spelling and grammar huh? There are many tools that you can use to achieve a good quality module with proper spelling and grammar. Use the tools and then check it and recheck it. Have a good friend proofread it. Even after being very careful, I will catch a mistake I have made down the road. Everyone makes mistakes but a high quality lens will have little to no spelling and grammar errors.
Do not leave any uncompleted modules. When you first publish a Squidoo lens, there are default modules added, to build a lens you will continue to add text modules, video modules, picture modules. Always double check that all default module titles have been changed and customized by you and all uncompleted modules are removed, don't worry you can add any of these later but when you push the publish button have all uncompleted ones removed.
There are many resources on Squidoo itself to help you get started. Squidoo lenses on etiquette (http://www.squidoo.com/squid_etiquette), for Squidoo newbies (http://www.squidoo.com/best-lenses-for-newbie-lensmasters) and a Squidoo forum called SquidU (http://www.squidu.com/forum/index.php) to read, learn, make connections and get questions answered.
Do not be in a big hurry, take your time, become part of the community and add value. This is a long term traffic and authority source, which ranks in Google very well and quickly. Thanks for reading and come back as in the next segment I will teach you how to get traffic, likes, comments, build your reputation and make money with Squidoo.
Graphics by Greekgeek and